In case you missed it, here are some Instagram snaps (are you following me yet?) from this week's adventures. Above is a memory from our Road to MAGIC pit stop at Calico Ghost Town. Those 80%20 wedge boots are so damn comfortable. They seriously saved my feet on this trip.
I couldn't resist trying on these Prabal Gurung x Linda Farrow frames at the ENK trade show.
Sarah and I loved running into our friend Elizabeth Kott from Closet Rich at the Hudson pre-party.
Participating in the panels at MAGIC was definitely a highlight. We provided brands with dos and don'ts for blogger outreach and the type of collaborations we actively seek. My advice to the audience: 1) Come with a compelling project. Bloggers receive redundant pitches (outfit posts, link-backs, etc) daily, so fine-tune your pitch to ensure it's unique and stands out amidst the many requests they receive. 2) Think long lead. Rather than reach out to a blogger last-minute, give them an adequate amount of time to work on the requested assignment. That way, the blogger doesn't feel rushed and they have time to produce quality content.
Sarah and I met up with our friend Catt Sadler (of E! News) at her party at 1Oak. Her silver Giuseppe Zannoti heels were killer.
My friend Tobi of rad online store Fox House captured a gorgeous sunset on the way back to LA.
Back in LA, my fiancé organized a fantastic dinner party at this amazing Peruvian restaurant called Picca. The food and drinks were beyond, leaving us all ohhhing and ahhhing with every bite. We ended the epic three-hour dinner with a standing ovation.